Lovefilm has gone on record and ditched game rentals amid earlier reports that they had cancelled them for new customers. In a statement Lovefilm apologised for not being the first to report the subscription change and have said that the decision to abandon games will allow the firm to focus on its core strength which is to "provide the best selection of tv and film content".
"Changes to our games subscription packages
You may have already heard reports about changes to Games rental as part of the Lovefilm service. We’re very sorry if any information about service changes reached you by third party or media reports, rather than first coming from us. We strive to communicate directly with our customers before releasing any wider statements concerning your Lovefilm service. On this occasion, clearly, we failed – please accept our apologies for this error. We can confirm that Games rental is no longer available as an option for new customers signing up to Lovefilm. Nor is it available as an option for existing customers who are looking to change their package. We will contact all of our existing customers in the very near future to confirm our Games policy going forward. Again, we apologise for any inconvenience, annoyance or confusion caused by our lack of coherent communication on this matter."
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