A spokesperson for Lovefim has confirmed that game rentals are no longer available for new customers, "Lovefilm confirms that games rental will no longer be available to new customers signing up to its service in the UK, with effect the week commencing 24th June," he also went on to say "In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it.".
The big question is are Lovefilm doing away with it all together? It wouldn't surprise us as it seems that downloads seem to be the way forward in future and it can't be profitable as so many games are lost in the post.
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